May '19

For the Business of Apparel Decorating

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Page 17 of 70

2 0 1 9 M A Y P R I N T W E A R 1 5 • They're interested in entering the workforce without higher education, but fear actually doing so • They're VERY entrepreneurial • Despite their entrepreneurial nature, work-life balance and job security are the two career goals most important to this generation • They want lots of information • Gen Z may be less optimistic than Millennials about their work oppor- tunities CHANGING WITH THE TIMES Certainly, in a multigenerational workforce, there is potential for negative stereotyping. Older workers may perceive Millennials and Gen Z workers as entitled, technology- dependent, socially aloof, and/or all too eager to challenge norms. Younger employ- ees could see previous generations as being stuck in their ways, difficult to train, and too stodgy. Generations X, Y, and Z tend to be less receptive to an authoritarian style of leadership, and generally prefer frequent and immediate feedback. Today's business owners and managers need to be aware of and overcome their unconscious biases, and reward and en- courage all workers' enthusiasm for trying new things. It's the only way a corporate culture of innovation, respect for experi- ence and accomplishment, and an in- formed assessment of risk/reward can de- velop and flourish. PW Vince DiCecco is a dynamic and sought- after seminar speaker and author with a unique perspective on business develop- ment and management subjects, primarily in the decorated and promotional apparel industries. With over 20 years of experience in sales, marketing, and training, he is presently an independent consultant to various apparel decorating businesses looking to improve profitability and sharpen their competitive edge. Visit his new website at, and send email to

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