May '19

For the Business of Apparel Decorating

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Page 32 of 70

2 8 P R I N T W E A R M A Y 2 0 1 9 2 8 P R I N T W E A R M A Y 2 0 1 9 HEAT PRESS Pressing Matters Above: Remember chalk board paint? Well, this popular DIY design can now be applied to clothing via heat transfer vinyl. Left: Chalk heat transfer vinyl allows its wearer to custom- ize a look again and again. Below: Not every 'new' trend is in apparel. Among non-wearable goods, one of the fastest growing ways to sell decorated apparel to groups is through an on- line group or team store.

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