Printwear

May '19

For the Business of Apparel Decorating

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3 0 P R I N T W E A R M A Y 2 0 1 9 3 0 P R I N T W E A R M A Y 2 0 1 9 BUSINESS MANAGEMENT Internet Strategies Ke l l y " Ra g s " Ra g l a n d Marketing Outside the Internet TAKING YOUR MARKETING EFFORTS OFFLINE or business cards to place at the register. By offering your website to the community, you provide them the luxury of shopping online at their convenience rather than trying to remember your phone number or location. There are many new methods of vehicle advertising these days as well, from a full vinyl vehicle wrap to your basic magnetic signage. The fun thing about marketing your online presence in an offline environ- ment is this: a domain name all by itself stimulates curiosity. Nine out of 10 people sitting at a traffic light that notice some- thing as simple as www.something.com on a tailgate or bumper will think to himself A lthough businesses marketing their products and services on the web tend to keep a steady focus on their overall internet marketing plan online, there is also an avenue that should not be overlooked: offline marketing. In other words, marketing your online presence in the offline environment. What does this include? First and foremost, your domain name (www.yourbusiness.com) should be visible on literally anything and everything you print. This includes business cards, checks, invoices, receipts, Christmas cards, quotes, envelopes, and more. By consistently get- ting your domain name in front of anyone and everyone, you better your chances of getting them to become familiar with your website. Offline exposure isn't just limited to your domain name either. My business cards and vehicle magnets include my Twitter and Facebook locations. Considering the number of internet users that are constantly online through their mobile devices, it can be much faster for them to take notice, pull up their social networking app, then find and follow you. There are also the local channels. Basic marketing rules apply in this arena. Advertising opportunities are almost everywhere you look in your neighborhood. Many restaurants, for example, offer small ads on their place mats or even allow you to leave tri-fold brochures

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