Printwear

May '19

For the Business of Apparel Decorating

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3 4 P R I N T W E A R M A Y 2 0 1 9 O nce again, it's time to blow open those closet doors and take stock of what needs to return to its more appropriate home in the very back (see you later, heavy parka!), and which pieces need a vital revision as we release our summer wardrobe from a long hibernation. It's an annual ritual we participate in, whether gleefully or reluctantly, but glee should be the resounding emotion this year as we dig in and take a closer look at the special pieces that will have us glowing post-winter. In womenswear, prepare to see a strong emphasis on well-placed features that really make a garment pop with- out being overbearing and hues that stir thoughts of dewy early mornings. This season also portends looks that are all about being noticed while simultaneously respecting that position from the backseat. If colder months in- stantly conjure images of boxy, purely functional threads, it's time to rejoice in the brand new-ness that this time of year brings. A NEW BEGINNING "This is one of the greatest times for suppliers in the industry to showcase their latest styles," says Ivy Mai, Kavio! It is most certainly the occasion to shake some fresh air into our staples and cut loose a little after the stiffness winter can afford style-wise. Mai notes that cold-shoulder Ts that feature shoulder-baring cutouts will make their way from retail to the wholesale market. She also adds that slub is a popular choice as the fabric "gives the garment a nice texture with uneven charac- teristics in the yarn with an irregular, striated look for an 'organic' feel." She also notes that the subtle textures on the surface add a dynamic feature to the fabric itself without distracting the eye. The All- Star Cast A LOOK AT WOMENSWEAR J E N N I F E R E L G I N A shoulder baring piece in per- fect seasonal tones give the right amount of oomph to any day of the week. (Image courtesy Kavio!)

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