May '19

For the Business of Apparel Decorating

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CONTENT 2 P R I N T W E A R M A Y 2 0 1 9 ©2019 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 2 | M A Y 2 0 1 9 | N U M B E R 8 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G FEATURES COLUMNS DEPARTMENTS 32 YOU GO, GIRL Dive into May with a spotlight on women in the apparel decoration industry. 34 THE ALL-STAR CAST Jennifer Elgin explores trends for the Spring season in womenswear. 37 STYLE SHOWCASE: IT'S A ( WO ) MAN'S WORLD See the latest looks in womenswear with this showcase. 44 LIGHT ENOUGH TO TRAVEL Get expert advice on offering deco- rated bags and accessories. 48 BACK TO BASICS Ray Smith discusses the basics of plastisol ink application. 51 FAST TRACK YOUR EMBROI- DERY BUSINESS LAUNCH Jennifer Cox explains how you can plan and open an embroidery business. 55 THREAD UP Learn about the anatomy of embroi- dery thread with Kristine Shreve. 4 FIRST OFF Girl power 10 YOUR PERSONAL BUSINESS TRAINER Managing today's multigenerational workforce 16 SOFTWARE TO SUBSTRATE Here I am to save the day! 20 STITCH SOLUTIONS Stand out amongst the crowd 22 ERICH'S EMBELLISHMENTS Digitizing 101 26 PRESSING MATTERS The fresh set 30 INTERNET STRATEGIES Marketing outside the internet 64 SHOP SNAPSHOT Deluxe Screen Printing 10 BUSINESS WATCH Watching business 42 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 58 THE LATEST Product reviews 60 THE MARKETPLACE Classified ads 61 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index Although businesses marketing their products and services on the web tend to keep a steady focus on their overall internet marketing plan online, there is also an avenue that should not be overlooked: offline marketing. K E L LY R AG L A N D from Internet Strategies, page 30 ON OUR COVER Our thanks to Alstyle Apparel for use of their image on our cover to exemplify offerings available in womenswear. For more looks, turn to page 37. Insets courtesy Stitch It International and PolyOne. 58 51 44 34

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