May '19

For the Business of Apparel Decorating

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3 6 P R I N T W E A R M A Y 2 0 1 9 She cites nuanced details such as thumb holes; cowl and crossover necklines; and chunky, flat lace drawstrings as the kind of features women will appreciate and choose, whether lounging at home or tack- ling the outdoors headfirst. In day to day activities, expect to see more feminine fine points that subtly take command of a piece without aggressively overpowering the ensemble. If there's one item that really showcases this duality, Cathy Mowbray, SanMar, asserts that it's definitely the essential blouse. "The woven shirt for women has gone from the stiff traditional menswear fabrication to a soft, effortless crepe. Flattering silhouettes such as the tunic length and wrap blouse that elevate the classic shirt make for absolute must-haves in your wardrobe." Whether worn under a savvy blazer or with your fa- vorite denim, this staple is everything you need to succeed, Mowbray says: comfort- able yet polished, versatile, and easy care. Sara Thompson, also of SanMar, adds that right now, soft and drapey fabrics are truly key in more classic women's wear and that modal blends allow for ease of movement and a fit that works well for all variations of body types. In the end, it comes down to the details. Both "tapered" and "flowy" describe femi- nine looks at the same time. Women are buying pieces that move with their busy lives as best supporting actors. Anticipate colors that have no intention of hiding but are so much more alluring in their reticence, and cuts that showcase a curve or peek of skin without interruption in the overall feel. The coveted role of today's women's wear trends is to make sure that the woman wearing it, in whatever form, receives top billing. PW Jennifer Elgin is a freelance writer and broadcaster, covering fashion and sports beats for various media outlets. She attended the School of Journalism at the University of Colorado at Boulder, where she earned her Bachelor of Science in broadcast journalism. She loves fashion, fishing, the color red, traveling, and sports. She currently resides in Denver. WOMENS WEAR Above: Prepare to see a strong emphasis on well-placed features that really make the garment standout without being overbearing. (Images courtesy SanMar) Below: One step closer to your workout goals and one step closer to a complete style advantage. (Image courtesy Cotton Heritage)

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