May '19

For the Business of Apparel Decorating

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LIGHT ENOUGH M I K E C L A R K TO TRENDS AND TIPS FOR DECORATED BAGS AND ACCESSORIES Below: Backpacks continue to maintain popularity both in the team market and in other niches. (Image courtesy S&S Activewear.) 4 4 P R I N T W E A R M A Y 2 0 1 9 M ost shops offer up some promotional products in addition to their apparel lineup, whether that's mouse pads, coasters, or coffee mugs. But one of the biggest categories that a shop can add to their arsenal to bring in another stream of income is bags and accessories. This category opens up op- tions for clients whether they're looking for a simple add-on to their apparel order or a high-volume standalone order for bags with their logo or branding printed on it. MAINSTAYS AND POPULAR STYLES While some bag styles fluctuate in popularity due to what's hot in retail and pop culture, parties point to a few key bag types that are gaining traction. Tote bags, in particular, sources agree, continue to grow in prominence. One of the main reasons is their customization, explains Mark Huebner, HookFish Manufacturing. "In their infant years, TRAVEL

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