May '19

For the Business of Apparel Decorating

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2 0 1 9 M A Y P R I N T W E A R 5 1 Fast Track Your Embroidery Business Launch HOW TO PLAN AND OPEN AN EMBROIDERY BUSINESS T he demand for logoed, mono- grammed, and personalized products is here to stay. In fact, it is continuing to grow steadily, which means there is plenty of room for you to launch a successful, profit- able embroidery and/or apparel deco- ration business in your community. In my more than 20 years of helping em- broidery business owners, we've learned what you should do and should not do as you start your business. Here are nine essentials that you need to know as you start a profitable embroidery/apparel decoration business. EQUIPMENT Every business can use a single-head multi- needle embroidery machine. You will never regret having one as it will be what you use to run sew-outs, add names, and run small orders. When it comes to deciding which brand of machine to get, there is no single answer. That is like asking, "What kind of vehicle should I get?" Whether Ford, Chevy, Toyota, Jeep, car, truck, or motorcycle, they will all get you where you want to go. Make your decision based on the available choices that will meet your specific needs. Here are some things to consider as you compare and evaluate your equipment options: Fast Track Your Embroidery J E N N I F E R C O X Keeping a variety of different hoops on hand allows for unusual and otherwise hard to hoop items to be embroidered (Image courtesy Midwest Products) Making sure your equip- ment fits your specific needs will help lead to success. (Image courtesy Stitch It International)

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