THE SHOP

June '19

Issue link: https://nbm.uberflip.com/i/1112620

Contents of this Issue

Navigation

Page 31 of 71

26 THE SHOP JUNE 2019 explains about each product and how long they last and what temperature range or sound range they each fall into, then the customer can choose which one works best for his or her project and won't waste time running all over the place. HushMat Olathe, Kansas Tim McCarthy Founder/CEO Our hottest Sound Deadening product for 2019 is … … our more than 350,000 vehicle-specific Year, Make & Model kits. Its best features include … … HushMat has taken the guesswork out of how much material is needed to properly insulate a specific year, make and model of vehicle. Dealers and installers constantly have to guess and the customer is often left wondering if they really know. HushMat has eliminated that issue from the sales process. A common misconception regarding Sound Deadening products is … … that all products are the same. They are definitely not. Most of the brands offered in the aftermarket today are sourced over- seas and are not produced for the rigors of everyday automotive use. HushMat has been manufactured in the U.S. for the automotive industry since 1989 and has 30 years of in-vehicle performance validation. An unexpected benefit for shops offering Sound Deadening products is … … increased customer satisfaction with their installation. Shops that install HushMat return the vehicle to their cus- tomer with a quieter, more comfortable ride. Consumers will remember that experi- ence and tell others about it. Here's a tip shops can use to increase their sales of Sound Deadening products … …create an area to merchandise the HushMat product. Make it visible and use our YouTube video library to educate your customers on the benefits of sound deadening in their vehicle. Create awareness and sell the value of this category. Too many shops keep the product in their stock room. It is very difficult to sell product that a customer cannot see, touch and feel. A "good, better, best" approach can be a successful way to introduce customers to sound deadening products. (Photo courtesy Koolmat Insulation) Sound deadening customers appreciate their quiet, more comfortable ride. (Photo courtesy HushMat) Make sound deadening products visible in your sales area. Customers like to see, touch and feel the products they buy. (Photo courtesy HushMat) Snd Advice

Articles in this issue

view archives of THE SHOP - June '19