June '19

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46 THE SHOP JUNE 2019 PG: No, my good friend has owned this location for over 30 years. When I told him how much business we had, he jumped onboard to do business together. We decided to carry more parts than our storefront could accommodate, and this is what steered us in the direction we went. What we ended up with is a full-service facility that provides anything and every- thing truck, Jeep, SUV and car, all custom. With two South Florida locations in Boca Raton and Delray Beach, we're here to bring truck and Jeep enthusiasts the best custom parts and service in the business, with 300 of the top brands like Air Lift, Bully Dog, Dee Zee, Fabtech, Hypertech, K&N, Rigid Industries, Skyjacker and hun- dreds more. Our feeling is that you cannot go wrong shopping at for all your extreme truck, Jeep and SUV custom parts and accessories. TS: You've built a reputation as one of the best builders in South Florida, and arguably the Southeast. But do you con- sider yourselves e-retailers more than builders? PG: Yes, we're ranked No. 1 on Google for the keywords custom truck parts. Being ranked No. 1 in the world on Google for what you do is absolutely unbelievable, and we certainly enjoy having this type of credibility and visibility. TS: With all the lifted trucks in Florida now, were you surprised it took so long for many shops to recognize this trend? PG: Fuel prices in the last few years dropped considerably and that has been a contrib- uting factor in vehicle purchase decisions. These days, trucks and Jeeps are as nice as driving a Cadillac. Properly accessorized, they are absolutely beautiful vehicles. TS: Is there anything you sell that you wouldn't use yourself? Is this the criteria you use to evaluate vendors and then sell their products? PG: I drive a 2016 Jeep Grand Cherokee SRT custom. You won't see an SRT Jeep anywhere in the South this customized. We love our products, and sell only what we believe in. Online Off-Road This 2004 Ford F-250 was built for U.S. Army Cpl. James Wesley Trent, a gift from TuffTruck- with the help of 4 Wheel Parts in El Paso. Gottes heard Trent's truck was stolen in Florida while he was on vacation, and wanted to help the Ft. Bliss soldier. Keeping up with all the latest trucks, here's a 2019 Ram the shop recently completed. Phil Gottes and his wife, Lisa Adams- Gottes, who is CFO/co-owner of TuffTruck- An example of an online ad TuffTruckParts. com has used. Learn more about the role played in helping replace a soldier's stolen customized pickup in the One More Thing article on page 64.

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