Awards & Engraving

June '19

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22 • A&E JUNE 2019 YOUR LASER AT WORK By Bob Hagel Your strategy is about the how and what. How will you display your products and services? How will your market your busi- ness? What quality level and price range are you focused on? What products will you sell, or design and make yourself? Fill a pad with these types of questions, then take your time and answer them. If this is difficult and the tendency is to give broad answers, add the word "best" or "favorite" in front of the products or services you name. This helps you narrow things down and find a focus. This focus is key as you want your business to stand out to the customers most interested in the products and services you want to sell. This doesn't mean you will turn away all other business; however, it does mean this is the business you want to actively go after. SOCIAL MEDIA Social media is a good way to promote your business. Understand that different age groups tend to favor different platforms. Social media may also differ by region of the country you are in. It's best to ask as many potential customers as you can which plat- form they use. This question is an excellent conversation starter at social events. Social media posting and responding can take over your life, so if you can't afford to have a full-time employee managing it, pick and choose only a few sites. One way to help you manage multiple sites is with, which allows you to schedule posts, respond to comments, and analyze multiple social T he first step in making your business stand out is to know your business strategy, primary products, and customer base. Are you a kids' sports trophy shop? An online seller of smartphone covers? A personalized gift store? An engraving service shop? A tool and metal marking business? Make Your Laser Engraving Business Stand Out Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organi- zations for more than a decade in the Southern California wine country. He can be reached at Marketing your business so it rises above the rest The Divi Visual Builder using the Divi Theme. Themes are templates of various page layouts. You can easily change a page or build your own. All images courtesy Bob Hagel

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