Awards & Engraving

June '19

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A&E JUNE 2019 • 23 Laser Engraving media sites. The number of viewers is only the first place to start; who uses them and how actively is much more important (see the sidebar to the right). Blogging is another online method of attracting readers and business. Blog on a regular schedule such as once a week or month. Daily is difficult unless you are a pro- lific writer and can keep your blogs short. Focus on what your readers are interested in and make it about some aspect of your business that impacts them. Regardless of which social media plat- forms you take advantage of, the biggest mistake I've seen is engaging in politics or other controversial subjects in your posts. I know a local business owner who has over 1,500 Facebook friends and often makes political comments that end up undoing all the posting, networking, and blogging efforts this person does every month. Have a business Facebook page and keep it posi- Social Media: Monthly Unique Viewers According to Facebook: 2.23 billion YouTube: 1.98 billion Whats App: 1.5 billion Messenger: 1.3 billion WeChat: 1.06 billion Instagram: 1 billion Tumbler: 692 million Qzone: 632 million Twitter: 335 million Reddit: 320 million LinkedIn: 294 million Viber: 266 million Snapchat: 255 million Pinterest: 250 million Line: 263 million Telegram: 200 million Medium: 60 million

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