Awards & Engraving

June '19

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24 • A&E JUNE 2019 The Pressable website control panel. You can see the simple and easy-to-use design. tive and non-controversial (the same goes for a personal page as customers are likely to find it as well). WRITTEN MEDIA There are still written media outlets in use today that can benefit you. Does your area have a business journal or local newspaper or magazine? You can advertise in them for much less than many other forms of media and some allow advertisers to write articles. If you have the opportunity to write, don't use the article to sell or make it self-serving. Write about topics of use to the readers. Use the opportunity for branding. REFERRAL GROUPS AND CHAMBER OF COMMERCE Your area likely has at least a few referral groups. Before you join, check out how often they meet, when they meet, the types of people and businesses involved, and the dues. Make sure there is value for your busi- ness and that you can make the financial and time commitment. If you don't attend, you won't benefit. Most areas have at least one Chamber of Commerce. Participating members are mostly small businesses. Chambers hold eve- ning mixers, early breakfast meetings, lun- cheons, and other special events. There are often lots of opportunities to meet people. They are business people, yet everyone is a potential consumer customer as well. If you are not comfortable walking up to people and introducing yourself, I suggest you join as many chamber committees that you have time for. Most committees are small groups where speaking and getting to know each other comes naturally. You will meet a lot of people happy to introduce you to others at larger chamber events. If you join a committee, you will be expected to volunteer some of your time. Those members not volunteering, or not ful- filling commitments, leave a bad impression. You have an opportunity to differentiate yourself from others by following through and meeting all agreed deadlines. How you interact and respond in these meetings tells the world what kind of service they can expect from you and your business. The WordPress control dashboard; this is just one way to build a website today. Volunteering and donating in your community can bring surprise visits like we had from Retired Marine Corps K-9 Aura.

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