Awards & Engraving

June '19

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Page 27 of 84

A&E JUNE 2019 • 25 Laser Engraving WEBSITE AND WEB ADDRESS Websites are not only for those selling directly online; I use mine as a convenient and accessible idea generator for my clients and customers. Researching products on my website often helps a customer narrow down product choices or allows them to gather their thoughts about what they want before they come into our showroom. It can be a real timesaver for us as well. A great way to stand out is to have a custom website you build yourself, or have an artistic web master build it for you. You want your website to be usable and available for any device a customer wants to view it on. That means a personal computer, tablet, or smartphone. One way to build a website today is with Wordpress technology. I use the Divi builder from Elegant Themes along with the Divi theme. It's designed so everyone can build a site, and offers all the advanced A counter with stools invites customers to relax and think through how they want to personalize their purchase. We use a metal board covered with material to display name badges. The badges are backed with small display magnets.

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