Awards & Engraving

June '19

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28 a-e-mag.com • A&E JUNE 2019 I n a growing industry such as sublimation, there are many people that have started out as hobbyists and found themselves at the crossroads of needing to scale up or scale back. Making that decision is not always easy, but once you do decide to move forward and build a business, then what? Hopefully this article can shed some light on a few of the steps to consider. In 2007, I had been doing embroidery as well as other crafts and had decided to venture off into vinyl because I found embroidery was somewhat limiting for what I wanted to do, such as mugs and tiles. So, my adventure began as I incorporated vinyl, glitter, and cutting cardstock, but I soon found that it, too, had its limitations. I found weeding was not for the impatient. Though I loved certain things that I could create, especially Christmas ornaments and card tags, what it couldn't satisfy for me was the look and feel on hard substrates. I will never forget the day I was intro- duced to sublimation — a day that changed my hobby into my passion that has never been shaken. I say this often: "I love what I get to do," but making money to do what I love is serendipitous. TAKING THE LEAP No matter how much you prepare and research, you still may never fully feel ready. A big part of it is making a decision to take it to the next level, and then doing it. Research is helpful in terms of preparing you for what you can expect. But like any- thing, it can only take you so far until you actually take action. Here are some steps that may help you: • Plan your business • Choose a business structure • Pick your business name • Research licenses and permits • Choose and learn your accounting system • Decide on a business location • Promote your business SUBLIMATION BASICS AND BEYOND By Cheryl Kuchek Cheryl Kuchek is the owner of Just my Imagination DeZigns Inc. and has been active in the personalization industry for over 10 years. Cheryl has a passion for the industry and a love for helping people; she was the first to start a Facebook group to do just that. Sublimation for Beginners and Beyond is a resource to help those first starting out and those who are advanced. Cheryl can be reached at cheryl@justmyimaginationdezigns.com. Take Your Sublimation Hobby to the Next Level Tips on establishing your own business This ornament uses vinyl, glitter, and embellishments. ALL IMAGES COURTESY CHERYL KUCHEK

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