Awards & Engraving

June '19

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A&E JUNE 2019 • a-e-mag.com 31 Sublimation Finding a niche market is key for some. When you follow your passion and stay focused, it's kind of like magic — it works. At the same time, don't get stuck in one area. Test new sublimation blanks and see what works for you. Diversification can add so much value to your business. Take the pet market for example: selling personalized pet tags, bowls, and scarfs might be your money makers, but what if you added something unique to what you already sell? Add a floral graphic to a leash and pet tag; now you just added value and eye appeal. Don't limit what you sell based on what is customary — step outside of your comfort zone. You might just find the winning ticket! *Editor's note: Read more about starting your own business in the August 2018 issue of A&E, page 82. Diversification can add so much value to your business. A&E

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