Awards & Engraving

June '19

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Page 34 of 84

Are you seeing common themed designs/products selling online and in other stores? Those are most likely trending designs, patterns, or themes in today's mar- ketplace. Wondering if you could sell these trend-themed items in your dye-sublima- tion business to boost sales or expand how people think of the products available in your shop? With just a little downloading and laying out of a few designs, you could engage customers in a new way, expanding your profits and how customers think of your products and business. Trends are defined as a general direc- tion in which something is developing or changing; a fashion. There are four mini- trends outlined in the following article that could be added to a personalization business (fairly painlessly) and should be considered. Adding a few trending pieces gives you a chance to promote your prod- ucts in a new way with a small investment. After I review the trends, I'll give you some web links for free downloadable cheat sheets and some art resources plus some things to consider when adding these into your lineup. We want minimal effort/pro- duction time with a bigger return so you can see just how these work for your growth opportunities. Jennifer Foy has over 15 years of experience using Adobe Photoshop. She has received a Master's degree in Design and Advertising from Syracuse University and a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop and InDesign for colleges in Atlanta, Georgia and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at By Jennifer Foy C elestial, Jungle, Agate, and Living C oral Here and Now Mini-Trends to Incorporate in Your Sublimation Business The celestial theme can be applied to small items such as a bezel charm necklace or a large wall décor panel. IMAGES COURTESY JENNIFER FOY 32 • A&E JUNE 2019

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