Awards & Engraving

June '19

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36 • A&E JUNE 2019 LOVING LIVING CORAL Living Coral is the 2019 Color of the Year and can be found everywhere, from makeup to paint, stationary, textile, and gift-ables. It's described by Pantone as, "An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge." Use Living Coral with a medium-tone gray, a creamy white, contrasted with a dark turquoise, or use it solo. Think pat- terns, names, or word art on picture frames, coasters, scarves, and so on. If you haven't heard of this color before now, it will sud- denly appear everywhere to you. HELPFUL LINKS Wondering how to find more notes or directions on these trends? Many retail owners are visual people, so with that in mind, there are one-page PDF files that note each of these trends online for you to download. Here's the shortcut link: www. You'll also find summer-themed illustra- tions, including some of those big leaves that can be created into a pattern or used however you want on printed products only. All digital items on are available to download and use in commercial-printed items and not for digital resale. These are available to download in the Graphics Library under the category of Summer. Take a couple of products in your store, apply the mini-trends above with a twist of personalization that can be created espe- cially with sublimation, and showcase fresh-looking products for new ways to think outside of your business. This is a low investment on your part to have some- thing new to boast to customers about. There are numerous ways to then use this to get your business top of mind: pro- mote on social media, or add a small display near the register or front door area with a bit of signage to educate your customers on why these items are so exciting and new. If you don't have a brick-and-mortar shop, then add them to the home page of your website or create a product spotlight that combines products you offer with some- thing that's fresh. Put together a quick banner ad for your website to showcase these products. Sampling design trends with products in your business is a low-cost method to create a fresh buzz around your shop and your dye-sublimated products. I hope you'll review the mini-trends and see what oppor- tunities await your business! Why did Pantone name Living Coral the 2019 Color of the Year? Read the News announcement here: The Living Coral hue can be paired with a contrasting blue as shown here. It also works well with numerous other shades including gray, cream, or even an olive green. Big leaves are part of the jungle-theme look. Living Coral, the 2019 Color of the Year, can be seen everywhere. A&E

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