Awards & Engraving

June '19

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44 • A&E JUNE 2019 After using halftones in production for sandcarving, lasering, and creating files for screen printing, I thought I had a good understanding of what a halftone is and why they are used. However, after decades of use, I am still learning and discovering new uses. Departing from their utilitarian purpose, halftones have found their way into many artists' proj- ects, including mine. PROJECT EXAMPLES I was recently working with a client in need of an event poster and design for a local music and poetry festival (Badger- stock). This event celebrates the life of a South Dakota native, published author, and Poet Laureate, Badger Clark (Figure A). Producing much of his work from 1917 to 1957, Badger Clark's cowboy life-view emulates that of the rugged old west spirit. He produced much of his work from a secluded cabin he built himself in South Dakota's Black Hills. T h e clien t w an ted C lark's sp irit reflected in the poster design. They also advised me that because the 50 th Anni- versary of Woodstock was approaching, in an effort to tie the two events together symbolically, they wanted to parody design themes from the original Wood- stock poster. Not an easy task, I thought to myself. But I had a few ideas in mind. Shon Roti is the owner of 9thStreetDesigns, a sublimation and graphic design consulting and promotional products business, and TrophyBox, a retail awards store. A graphic designer, Shon has spent more than two decades working as a production artist and instructor in the awards and promotional products industry. You can contact him at CorelDRAW Tips and Tricks Halftones in Design — More Than Meets the Eye By Shon Roti Figure B Figure A

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