Awards & Engraving

June '19

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48 • A&E JUNE 2019 HALFTONES AS DESIGN ELEMENTS In other designs created, halftones were again used purely as design elements. Fig- ures K and L represent two postcard-size flyer examples I created for a local run- ning club. In these designs, blocks of gray were converted to halftones with various LRI values and then cropped into dif- ferent rectangle shapes. Placed between the two background colors of the flyers, these shapes acted as transition pieces. Other design elements were also used as halftones with larger dot patterns, such as the cityscape design in Figure K and the image of the runners in Figure L. By pushing these designs in a slightly different direction using halftones, the art- work gained a unique look that separated them from other designs. That extra effort was rewarded with more design work as hoped. Both organizations asked for other items to be used as fundraiser products including mugs, lapel pins, T-shirts, flags, arm sleeves, and refrigerator magnets. I was happy to help with all of it. As with all tools and techniques, half- tones have an intended purpose, a creative purpose, and purposes yet to be created. A&E Figure J Figure K Figure L

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