Awards & Engraving

June '19

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A&E JUNE 2019 • 57 What makes perception so relevant in our daily lives is that most of the time it is wrong. That means that no matter how hard we work to get a point across, there is a strong chance that the past has altered the judgment of our audience. Marketers capitalize on this by altering the way they present information in such a way that we see things as they want us to. Think about the many commercials we have seen in our lives and how we view the messages that they send us. How are we supposed to know that this information is true? It is amazing how easy it is to alter the truth. Any simple statement that is made that we believe is essentially the truth. More than likely we have not researched it, but we still hold it at face value. That by itself makes it true from a perception standpoint. Sadly, life is a complex combination of truth and lies. Our success in both our busi- ness and personal lives is guided by how well we navigate our way and conduct our- selves in our relationships with others. If we present ourselves honestly in all aspects, we have the best chance for success in creating a positive perception toward those we asso- ciate with. In business, it is crucial to maintain as positive a perception as possible, especially in a world guided by the truth and lies of anonymous reviews. No matter what peo- ple's preconceptions are, if we focus less on trying to change them and instead make sure our reputations are built through honesty and integrity, we will stand the best chance for success in our business and personal lives. MATH Life is about math. If we think about it, there are very few things we do in any aspect of life that do not include math. Everything we see that was created around us involves some sort of math: architecture, recipes, the ability to run a business, travel, computers… Recently I watched a show about two men who traveled across Antarctica over a number of weeks without any outside help. In order to do this, they had to calculate everything from their daily caloric intake to the weight on their sleds and the amount of energy that they would expend in order to get across the rough terrain. Again, none of what they accomplished would have been done without math. Math is the universal system of measures by which life is judged. Our ability to run our businesses is a function of math. It would be virtually impossible otherwise, as we would not have systems of measure to understand how well we are doing. To put it bluntly, math is one of the few skills we have to master in our lives in order to survive. There are so many actions that are part of our daily lives that involve math, and not having the ability to perform these actions would leave us at a distinct disadvantage to those who understand and master this. In business, how strong we are in math distinguishes us from our competition. Overlooking this fact can lead to poten- tial disaster. How this translates to business is simple. Understanding how to run a business from a fiscal perspective is paramount to the suc- cess of the business itself. The most suc- cessful businesses are those that are run by managers that understand numbers and surround themselves with others who do as well. The ability to create cash-flow analyses, understand balance sheets, and implement changes to influence the profits of a business in a positive way is all about math and is a skill that every sound business owner should have. So, there you have it. Life is complex and about many things, but arguably there are few things more important (especially to business owners) than perception and math. Working on both of these and ensuring that they are never overlooked in the context of our businesses ensures that at the very least we are on a level playing field with those with whom we compete. Keeping this knowledge at the forefront of our daily lives is a recipe for success. Sales & Marketing A&E

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