June '19

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10 • RV PRO • June 2019 rv-pro.com D E A L E R S H aving been in the RV business for 36 years, Charles Langdon, president and co-owner of Rancho Cordova, Calif.-based Folsom Lake RV, knows full well that it is a cyclical business. Add to that the reality that this most cur- rent decade-long economic expansion is already getting a little long-in-the-tooth, and you've got all the necessary elements of a downturn on the horizon. So, why, in the midst of this looming uncertainty, would a seasoned dealer like Langdon make a nearly million-dollar bet on new infrastructure, including a massive field of energy- generating solar shade structures? There are multiple reasons, but maybe the most important for Langdon is because it is aligned with the values that he and his family and staff share with their customers, who trend younger by the day. "A lot of people who don't RV might not realize that RVers The team at Folsom Lake RV is making a bold bet on sustainable energy by adding nearly $1 million in new infrastructure improvements. Even more intriguing? Their reasons why. By Jake Rishavy GOING GREEN Folsom Lake RV PHOTOS BY JAMES G. KOENIGSAECKER Team Folsom Lake RV in Rancho Cordova, Calif., has values aligned with its customer base, which trends younger by the day.

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