June '19

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68 • RV PRO • June 2019 rv-pro.com B U S I N E S S P aul Bambei took the reins of the National Association of RV Parks and Campgrounds (ARVC) in early 2011, during a time of great transition for the Association. In short order, he began to make his imprint upon the organization, creating new positions, reorganizing the staff, improving the Association's outreach with its members and facilitating the successful relocation of its headquarters to the Denver area. RV PRO recently caught up with Bambei again to talk about his eight years with the ARVC, and how his goals and vision for the Association have evolved. He says he believes he's now in a great position to be more strategic in his initia- tives, with goals including creating height- ened membership value and improving member engagement and satisfaction. His responses have been edited for clarity and length. RV PRO: What are the Association's top priorities for 2019? Bambei: There are three, and I made sure our staff has these in writing so that we always can look at each other and say, 'This is what we're spending our time and energy on.' If anything comes at us that disrupts these three things and our ability to focus on these three things, we just col- lectively ask ourselves, 'Is that something we can or want to do right now?' These three things are: to grow the membership, create heightened member value, and lastly, improve the member engagement and satisfaction. You'll note that the word 'member' or a derivative of it is in every one of those goals – and that's the way it should be. We're an asso- ciation of members, so we have that front and center every morning when we come in, and every evening when we leave. RV PRO: ARVC recently promoted David Basler to vice president of mar- keting, and Paula Horwitz to executive director of education and events. How do these promotions fit into your vision for ARVC moving forward? Bambei: David Basler is our mem- bership and marketing vice president, and the fit there is the goal that we've embraced this year, and for many years going forward, which is to grow ARVC membership. His talent will help us move in that direction. Paula Horwitz brings a wealth of experience in the online education world, and since education is one of our pillar benefits, I wanted someone on staff who knew how to deliver it in a way that was efficient and convenient to our members. At Colorado State University, she helped create an online, adult learning platform that served 20,000 adult learners. RV PRO: What are your specific goals to grow the membership? Bambei: We have different types of members, but the main one is camp- ground members. We are hovering around 2,800 in our membership today – and our goal is to meet or exceed 3,000 by the end of the year. We also have other memberships. We have supplier council memberships, as an example. These are the vendors that serve our industry. There is a lot of room ARVC's executive director looks toward the future with initiatives designed to grow the Association's numbers, create added value, and improve member engagement and satisfaction. By Ronnie Wendt Q & A with ARVC's PAUL BAMBEI PHOTOS COURTESY OF ARVC Paul Bambei has been president/CEO of the National Association of RV Parks and Campgrounds since early 2011.

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