2019 Hot Graphics Report

For the Business of Apparel Decorating

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O ne of the biggest misconceptions that we see in the garment decora- tion industry is the use of the term printable heat transfer vinyl (HTV). What many people refer to as printable HTV is actually heat transfer paper. So, what's the difference? Printable HTV will not work in the nor- mal desktop printer that you likely have at home, such as an inkjet or laser printer. To effectively print on printable HTV, it will require a printer that uses either solvent, eco-solvent, or latex inks. Such printers are normally referred to as wide-format printers since they significantly exceed the size (and price) of any desktop inkjet or laser printer. Printable HTV is designed to fit in larger printers, which is why it comes in rolls of actual vinyl varying between 15" and 60" width. Heat transfer paper doesn't exactly feel like HTV. As in the title, it feels very much like paper. Since inkjet and laser printers are specifically designed to use paper, heat transfer paper is intended for printing with an inkjet or laser printer. It comes in smaller 'sheet size' packs that are sized to fit in desk- top printers. Let's look at these two different products in more detail. HEAT TRANSFER PAPER The use of heat transfer paper is a great and inexpensive way to print your own heat transfers and to achieve multicolored de- signs without having to layer vinyl. You don't have multiple layers of vinyl, which means only one press. Plus, you can get looks that are not achievable using regular heat transfer vinyl. Heat transfer paper can be printed on by using an inexpensive desktop inkjet or laser printer, which are common print- ers that many households already have. It uses the same printer and ink that you use at home for printing on printer paper with no special inks needed. There are different heat transfer papers for inkjet and laser printers, however they produce a very similar result. Additionally, there are different papers specifically designed for light and dark garments. Always en- sure that the product will work for your intended use before purchasing. 2 n THE HOT GRAPHICS REPORT n 2019 A benefit of heat trans- fer paper is the fact that it can be used on a stan- dard desktop inkjet or laser printer. (All images courtesy Heat Transfer Warehouse) THIS OR THAT? Printable Heat Transfer Vinyl vs. Heat Transfer Paper B r e n d o n R a n a g a n

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