June '19

For the Business of Apparel Decorating

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Page 16 of 68

1 4 P R I N T W E A R J U N E 2 0 1 9 1 4 P R I N T W E A R J U N E 2 0 1 9 SCREEN PRINTING From Software to Substrate Lo n W i n t e r s The Other Football (Futbol) S occer has certainly grown in the U.S. and has been around in the world since the ancient Greeks. It's arguably the world's most popular sport! We might celebrate the Super Bowl every year for what we call the football world championship, but FIFA organizes the World Cup only every four years for soccer (the other futbol). The tournament spans mul- tiple brackets and features qualifying champions from different countries around the world. We all love our sports and these ath- letes were once youths with only the ambition to join the big leagues. High school sports are a step in turning that desire into reality. In our world, team identities and spirit apparel may be as necessary as the ball itself. School name, sport, colors, and mascot brand the team and its history, giving the student athletes a symbol of pride to rally behind. Cutline here . . . . For this local soccer team, the client was looking for some- thing clean but with a little flair. (All images courtesy the author)

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