June '19

For the Business of Apparel Decorating

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2 0 1 9 J U N E P R I N T W E A R 2 9 • Screen-printed transfers can only go as far as your heat press will take them. The ability to heat print where screen printing can't go is one advantage of transfers. Consider printing areas such as cuffs, collars, over seam and the like. Get creative and just ensure that you have the right attachment for the job. Attachments are often available for your heat press that can not only make printing transfers easy, but also efficient. • Screen-printed transfers have rules too. Like any other transfer there are certain melt- ing points for each type. Be considerate of the garment you intend to decorate with the prints and ensure that the transfer settings will not scorch the garment. If intending to print on T-shirts, bags, and performance wear with the same transfer then go with a low temperature, performance wear formula. As you look to do more with just a heat press, or to find a smarter way to scale in the trend toward smaller orders or online retail, consider the impact that screen printing with trans- fers can have in helping to achieve your business's goals. PW Josh Ellsworth is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat applied, apparel decorating systems with a core focus on customization. He has experience in mass customiza- tion for apparel; production, sales, marketing and business development with a background in social media marketing including videos, blog development, and social networking. He also delivers educational seminars at trade shows around the world and regularly contributes articles to trade publications, like Printwear magazine. Zach Ellsworth is the strategic product manager for Stahls'. In this role, Zach develops channels and partners for CADCUT (heat transfer vinyl) sales. Zach also deals with business development for the company, catalyzing the adoption of heat printing technology through education, consultation, and connecting the proverbial dots. There are certain melt- ing points for each type of screen-printed trans- fer. If intending to print on performance wear, then go with a low tem- perature, performance wear formula.

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