June '19

For the Business of Apparel Decorating

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3 0 P R I N T W E A R J U N E 2 0 1 9 BUSINESS MANAGEMENT Internet Strategies Ke l l y " Ra g s " Ra g l a n d Local Leverage USING GOOGLE MY BUSINESS TO OPTIMIZE RESULTS ered in one place. You can update your busi- ness info on Search, Maps, and more from one convenient site, add photos of your best work, post announcements, promo- tions, events, and other updates, respond to Google customer reviews, and even manage your information on the fly with an An- droid or iOS app. In addition to all of that, Google has added a call to action buttons where us- ers can click to discover whatever it is you wish to direct them to. So, whether you're new to Google properties or you've al- ready created a Google presence in some form or fashion, it is time to visit http:// to update and W e can all agree that having a solid presence on Google is imperative for any business. It doesn't matter if you have a website to point people to nor how much you are in- volved in social media. It doesn't even matter how active you are online. Any business with a location and a phone number that doesn't invest a short amount of time to create a business listing on Google is going to fall prey to the competition, or simply lose leads and sales by ignoring the way today's consumers find what they're looking for. Google has not only dominated the world of search; it has defined it. When a user performs a search query, Google will do everything in its power to know what that user is interested in, what they have been interested in recently, what action they took within those parameters, and even narrow it down to where they are currently located so the search results can include what is nearby. A Google Business blog post states: "The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn't be. That's why we are happy to introduce Google My Business—a free and easy way to find and connect with your people, wherever you are." Google My Business merges together all the ways Google can help your business get discov- 3 0 P R I N T W E A R J U N E 2 0 1 9

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