June '19

For the Business of Apparel Decorating

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2 0 1 9 J U N E P R I N T W E A R 3 1 fast-growing number of mobile device users looking for businesses online and have naturally kept up with that trend by making Google My Business mobile friendly. That means your business is not only discovered but presented to the user in a proper format with easy to use navigation and features to ensure they can make contact, find your location, click to call, and more. The more Google knows about you and your business, the better off you will be whether you have an internet presence or a simple shop with a phone number. And Google is making it easier for businesses to manage users on both ends of the search engine system. PW Kelly "Rags" Ragland entered the imprinted sportswear industry in 1996, maintaining a sharp focus on Web Development and Internet Marketing in every part of his 20+ year career. He now lends the majority of his marketing skills to a global organization for animal welfare. integrate your Google entries, business informa- tion, and overall Google presence. When you arrive at the Google My Business welcome page the "Get on Google" buttons are the most visible call to action, and you can use those rather than signing in even if you already have a Google Account (which is required). That will take you to Google Maps, where you can cre- ate your Google Local page or update your exist- ing entry. After that, you get to the meat and po- tatoes: a new page with options to choose about how your business is listed with Google. It starts with an introduction and offers of a guided tour. As a final benefit, Google has recognized the

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