June '19

For the Business of Apparel Decorating

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3 4 P R I N T W E A R J U N E 2 0 1 9 you can update and modify," Davis says. This control of look and feel gives apparel manufacturers the ability to play around with what works and what the market is ultimately demanding. For eco fabrics, Brumer says that recycled water bottles are the foundation, as well as organically-grown cotton. Tri-blends using eco fibers offer a loose knit and comfort- able wear. Hemp viscose is also a fabrication that provides breathability and comfort with the added value of being sustainable. Lenzing modal stays in line with those same principles being that it's derived from sus- tainably grown beech trees and processed using energy-efficient systems. These con- scious steps toward sustainability are the distinguishing factors that take the garment to the next level, and Milissa Clark of US Blanks says that trend isn't going anywhere anytime soon, as eco-initiatives are becom- ing more and more a part of branding GO-TO GRAPHICS T he right graphic plays a significant role in the overall look of a decorated specialty T. The T-shirt must complement the graphic and vice versa. Davis says, "Printers are tying their graphics back to the silhouettes being used. With retro and distressed looks, the overall appearance has a vintage look because of the fabric, so graphics with distressing complement those fabrics very well." Smith argues, "A well done decorated tie-dye is dependent on the colors in the decoration and those in the tie-dye. If the dye colors are really light, it's best to use darker colors in the decoration, so the design is not lost, and vice versa. A common misconception is that you can't successfully decorate a multi-colored garment with even more colors, but this isn't necessarily true. If the colors in your decoration complement the colors in the tie-dye design, you can create a very unique and eye-catching look. Single-color prints look great on tie-dyes, but decorators shouldn't see that as their only option." Clark advises, "Either let the shirt drive the graphic or the graphic drive the shirt. They really have to marry." Left: For those looking for a more colorful tie-dye T, lavenders, corals, light greens, and pale blues are trending. (Image courtesy Dyenomite Apparel) Right: Specialty Ts can be defined as anything outside the basic but classic 100% cotton T-shirt. (Image courtesy US Blanks) SPECIALTY TS

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