June '19

For the Business of Apparel Decorating

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4 0 P R I N T W E A R J U N E 2 0 1 9 I n the catego- ry of headwear for a particular event or occa- sion, we must include religious headwear. Among Catholics, the wearing of veils or mantillas is still a tradi- tion in some parts of the world, although it's not as common as it once was. Some Islamic women wear hajibs, and certain sects of Christianity and Judaism may require women to cover their hair. The rules about how and where these head coverings may be decorated will vary by religion and selling re- ligious head coverings should be approached with care. Those decorators who are members of a specific religious community might be perfectly placed to sell whatever head- wear that community requires. Again, when selling to a religious customer base, be sure that you understand the standards for creating the headwear needed. Being a member of an existing congregation can be a leg up in this market, since you'll be familiar with the requirements and the people who are looking to buy headwear. WOMEN'S HEADWEAR Above: Whether wearing them for a team, to advertise allegiance to a cause, or simply to disguise a bad hair day, the baseball cap has become a common accessory. (Images courtesy Kati Sportcap & Bag) Below: Caps designed for women are often cloth and less structured. (Image courtesy Sparkle Gear Inc.)

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