June '19

For the Business of Apparel Decorating

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by name or title: "Maid of Honor," "Bridesmaid," etc. Some bridal parties will also have baseball caps with their titles made to wear if they do pictures before hair and makeup on the day of the wedding. Depending on the prefer- ences of the bridal party, one wedding could result in the sale of several types of headwear. Creating headwear for the bride, namely the bridal veil, can also be an opportunity for the decorator. It used to be that bridal veils were mostly lace, but the trend is turning toward veils that are decorated with embroidery or rhinestones. Embroidering on a wed- ding veil requires a light touch and some water-soluble stabilizer. Make sure the designs you choose are light and not too stitch heavy. If the design is too heavy, it will weigh down the veil. Water-soluble stabilizer is a must so you can soak off the stray stabilizer after the design is stitched and leave a clean finished product. As you can see, there are a lot of op- tions when it comes to selling women's headwear, so it really comes down to de- ciding what option suits your business and available equipment best. Keep in mind that some kinds of headwear will lend themselves better to certain kinds of decoration. The final thing to decide is where you'll sell your creations. Etsy can be a good marketplace for selling decorated headwear to women. The only issue with using Etsy is that there are already established sellers in this marketplace, so there is competition. That doesn't mean that your shop couldn't be successful, it just means that it might be wise to pick a specific niche and concentrate on that. For those that are already running shops, either brick and mortar or online, hats could simply be another profit center. They could be provided as standalone items or as an upsell to an existing cloth- ing order. As with any other type of dec- oration, the key is to figure out what you can make, enjoy making, and be profit- able in your market. The revenue for hats and caps is projected to hit $7.3 billion in 2019 (, so the market is definitely there. The trick is to find the market segment and customer base that is right for you. PW Kristine Shreve is the director of marketing for EnMart and parent company Ensign Emblem. She devel- oped and writes the EnMart Embroi- deryTalk Blog at and the SubliStuff blog at She additionally maintains the EnMart Twitter feed ( and Facebook page ( Reach her by email at Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to enrich and expand your business with great services and products from our advertisers. 2 0 1 9 J U N E P R I N T W E A R 4 3 Baseball caps are general- ly screen printed di- rectly or with a transfer, or embroi- dered. (Im- ages courte- sy All About Stitches & More)

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