June '19

For the Business of Apparel Decorating

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6 P R I N T W E A R J U N E 2 0 1 9 6 P R I N T W E A R J U N E 2 0 1 9 BUSINESS WATCH Stay up to date with what's happening in the world of apparel decorating and news relevant to your business. Kornit Discover Touts Poly Pro Unveiling at US Headquarters ENGLEWOOD, N.J.—Kornit Digital unveils its latest innova- tions with a multi-day event at the company's North American headquarters. The company showcased its advancements to date, including the release of its latest printing system, the Avalanche Poly Pro on April 3 and 4. The itinerary featured presentations by company executives, as well as outside guests from a variety of markets and industries. Shai Terem, president of the Americas at Kornit Digital and Kornit CEO Ronen Samuel lead the day's events with back-to-back presentations that covered the company's growth and efforts to address new trends in the decorated apparel industry. Terem touched on the increased need for hyper-custom- ization and the ongoing demand of the sports apparel industry. Meanwhile, Samuel spoke to the prominence of e-commerce. "(There has) been a shift to digital in all markets," Samuel contended, suggesting, "In the next five years we are going to see a huge transition in the textile market." Outside of Kornit, other presenters included eco-active lifestyle clothing brand RESTORE co-founder Anthony Lilore and Scott Goldstone, owner of Breakaway Sports discussing topics like circular supply chains and the costs of printing sports apparel in an on-demand economy, respectively. Along with presenters, Kornit provided attendees and partners an inside look at the company's technology with in-depth walkthroughs by company technicians and executives offering real-time demos of the company's equip- ment lineup, including the new Avalanche Poly Pro. The company unveiled the new printer with an official ribbon-cutting ceremony during the event. With the new polyester printing process, Kornit says it hopes to address common challenges decorating the substrate such as dye migration, prints that sustain stretching and bending, improved Pantone color-matching, and broader industry issues such as enhanced sustainability with a single-step process, and the reduction of harmful substances. Both days concluded with a Q&A panel. The Kornit Discover event came as a follow-up to a relocation of its North American headquarters. In the fall of 2018, the organization celebrated the launch of the new facility, which offers clients the chance to test prints and learn about equipment hands-on with a grand opening ceremony. Before 2018, Kornit's North American headquarters was based in Wisconsin. Epson America Announces Plans to Move Headquarters LONG BEACH, Calif.—Epson America announces plans to move its corporate headquarters from its current facilities in Long Beach, California to the Katella Office Campus in nearby Los Alamitos. The move is scheduled for the summer of 2020. "This is an exciting time for Epson America, and considerable thought went into making this strategic decision," Keith Kratzberg, Epson Amer- ica president and CEO says. "Ultimately, ensuring that our employees have the world-class facilities necessary to continue to innovate, compete, and build careers was our top priority." The new location boasts more than 150,000 square feet in a two-building, state-of-the-art campus. In addition to an open and collaborative office layout, conference, and technology lab facilities, the Los Alamitos campus will house a new Epson Experience Center. Epson says the center will provide "unparal- leled opportunities for Epson customers and partners to interface with its technologies and business solutions." Business solutions for the facility include Epson technology in realms like digital signage, laser projection, enterprise workgroup, and large- format printers. The company also pledges to further its commitment to environmen- tal sustainability through EV recharging stations and increased efficiency in systems throughout the buildings. Epson's warehouse facilities in Carson, California remain in their existing location. The forthcoming headquarters is located at 3131 Katella Ave., Los Alamitos, California. UNC Chapel Hill Selects HanesBrands as Primary Licensed Apparel Partner WINSTON-SALEM, N.C.—The University of North Carolina at Chapel Hill (UNC- Chapel Hill) selects HanesBrands as the university's primary licensee for apparel products. Hanes says the decision comes after a "thorough analysis of its licensed apparel program and review of opportunities to best serve its fans and consumers," by the school. The new agreement, executed in collaboration with its exclusive trademark licensing agent, IMG College Licensing, covers UNC-branded men's, women's, youth, and infant/tod- dler apparel across all retail channels. Hanes says the deal also ensures the university has more control over the supply chain as well as "stability in licensing income" for the next 10 years. The new agreement provides a minimum guarantee that ensures the university more than 40 percent growth in apparel royalties. Under the new partnership, HanesBrands supports UNC-Chapel Hill in its effort to develop, grow, and market university-branded product through IMG College's innovative, customized marketing programs that connect and engage Carolina's consumers across the globe. Additionally, the company will support UNC-Chapel Hill's Three Zeros Environmental Initiative, which advances environmental goals on campus.

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