Sign & Digital Graphics

June '19

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Page 14 of 87

S I G N & D I G I T A L G R A P H I C S • June 2019 • 11 Durst Opens New 'Futuristic' Headquarters in Italy Italian wide-format printer manufacturer Durst has opened what it calls a "futur- istic" new headquarters and customer experience center in Brixen, in northern Italy. The company says the new building "represents a watershed in its transfor- mation into a highly integrated process service provider." Customers, employees and business partners were among the 1,000 guests who attended the inauguration ceremony for the facility. Speakers included CEO and co-owner Christoph Gamper; owner Harald Oberrauch; owner Christof Oberrauch; Mayor Peter Brunner of Brixen; and several other area dignitaries, including two speakers from the architectural firm of Monovolume, who designed the building. Durst says the iconic design for a company building with a tower was first presented more than 50 years ago, but never realized. Architects Monovolume pursued the original concept and designed a flat, floating 'wing' with a six-story tower. The powder-coated metal façade has 850 multi-colored, luminous window elevations arranged in pixel-like fashion. The pixelated facade is meant to symbolize its business model of dealing in high-performance printing systems—from image data processing and printing to final product finishing. Durst says in the future, it will invite more of its international customers to the customer experience center inside the nearly 19,000-square-foot building. Christoph Gamper –CEO & Co-Owner Durst Group

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