Sign & Digital Graphics

June '19

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S I G N & D I G I T A L G R A P H I C S • June 2019 • 71 as seasons or trends change," Capps says. "Banner-style brackets can be placed strategically in the store to get atten- tion. And since these are located indoors, light duty versions can be used, which are economical. For the back walls of a store, colorful merchandise incorporated with suspended signage will get traffic back there." Ceiling signs are installed in multiple ways, some safely and some proven to be more risky, and for this reason often are overlooked as a marketing and promo- tional option. The signs are installed on the three main types of ceilings found in commercial spaces, drop (which have metal strips), open-beam and finished. Traditionally, the signs are hung using a ladder or by renting (or owning) a scis- sor lift, Stanley says. The use of a ladder requires a minimum of three people for a safe installation, one person to climb and attach the signs to the ceiling, one to hold the ladder and the third to hand up the sign to the installer. The signs are hung using connectors, which include metal- barb tipped line, which typically can hold up to three pounds and is designed so that the barb guides the string through the sign hole for tie-off, as well as mono- filament, clips, cables, hooks and jack chains. "Traditional ceiling connectors are large and unsightly, and others when used on a drop ceiling twist on and off and chew up the edge of the drop ceiling panel," Stanley says. Stanley also has seen thumbtacks and paperclips stuck into drop ceiling panels to serve as connectors, he says. Sign Hanging System Options To avoid all of this, Ceiling Outfitters offers a product that allows installations and removals to occur from the floor. The Clik-Clik Magnetic Sign Hanging system consists of 18- and 23-foot instal- lation poles, MagMovers to transport magnets called ClikMagnets to the ceil- ing and a LoopLine cord using a looping motion instead of a knot to connect the sign to the magnets for an even hang. The installation is quicker than tradi- tional methods and only requires one installer, plus the LoopLine makes the connection stronger and safer, Stanley says. "Our magnets don't have to touch the panels, they just have to touch the T-Bars—that's the magnetic portion we attach the magnets to," Stanley says. "Our magnets are permanent, don't fail and work well on a variety of ceilings." Ceiling Outfitters also offers tradi- tional products, such as twist-on clips with string wrapped around them, but heavily promotes the Clik-Clik system, Stanley says. "It's a different way to hang signs that's catching fire and being widely accepted in the marketplace," Stanley says. The ClikMagnets come in various magnetic pulls of 3, 5, 10 and 20 pounds, selected based on the size and weight of the sign. Substrates for the signs range from paper to plastic, including foam board, styrene, vinyl and corrugated plastic, but also can be made of heavier or thicker materials, such as plywood or PVC. Signs like aisle markers typically use the heavier materials and are more permanent than point-of-purchase signs, which are lighter and used on a tempo- rary basis for a sale or other advertising. "Signage on PVC or wood is a more permanent style sign, which should be used for basic commodities or classifica- tions that your product assortments will always have," Capps says. "If your store will always sell denim jeans, a 'Men's "Less is more here– suspended signage should reveal an overall assortment, not all of the different styles." – Charlie Capps, The Sign Bracket Store TRAINING in the HALL Please visit THENBMSHOW.com for more information. Experience the lively exhibit hall, the classes taught by industry experts and the endless networking opportunities, all conveniently located near you! Long Beach, CA August 15-17, 2019 TRAINING STOP

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