Sign & Digital Graphics

June '19

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S I G N & D I G I T A L G R A P H I C S • June 2019 • 73 Denim' sign may be worth the price to have a nice permanent sign made from PVC or aluminum. But a trendy sign for goods that are popular at the moment, a sign made from Coroplast may be just what is needed." For heavier signs, Ceiling Outfitters recommends using steel cable and the UrbanTrapeze, an adjustable, self- locking wire gripper for the connecting point. Fabric is another option for a sign substrate, but is used more for trade shows and exhibitions, Stanley says. "In retail, they are being used to high- light areas or segregate departments with color," Stanley says. "Typically, they are for long-term use, while the other substrates… are for short-term, temporary use." Size, Number of Signs The size of the ceiling sign depends on the space available and the distance from the floor to the ceiling. A typical size for P.O.P. signage is 24- by 36-inches, installed either as a landscape or portrait. A larger banner might be used for a spe- cific themed event like a grand opening. "Bigger is not always better. Signage should relate to the size of your estab- lishment, as well as to how important the offerings are in your assortment," Capps says. "Key products to your sea- sonal offerings need a thoughtful-sized sign, while lesser categories don't need as much emphasis. Keep your priori- ties straight and highlight what is most important." Deciding on the number of signs to put on the ceiling is another consider- ation and an aesthetic decision. "I never advocate putting up a lot of signs," Stanley says. "You want them to be able to look up and see what's going on. You don't just want to overwhelm them with messages from the ceiling and perimeters." Another option is combining several hanging signs with each other so that they appear to be a blended presenta- tion, Stanley says. "That way each can be smaller, but as a whole, they are large. Several large retailers are successfully doing this," Stanley says. Capps advocates no matter what is selected, retailers should routinely change ceiling signs to retain customer interest. "Change is important in retail, and signs need to be swapped out to keep up with the shifts in customer tastes and what is in fashion," Capps says. SDG Bigger is not always better. Signage should relate to the size of your establishment. SHOWROOM IN A BOX VISIT CALL 775.829.7272 Gyford has made it easy to set up stunning displays to impress your customers and visitors with our Showroom Kits. Our kits have everything you need to get started, including all necessary hardware and instructions. We've taken the guesswork out of creating eye-catching displays that will show off your creativity. Choose from one of our three expertly assembled kits and you'll be off and running!

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