July '19

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44 THE SHOP JULY 2019 T here are few events in the auto- motive world that span the course of a full week packed with activities. Jeep Beach is one of the largest Jeep-specific events in the United States, attracting tens of thousands of participants and vendors from across the globe. What might be given up in hardcore rock crawling in Moab is replaced by the gorgeous sands of Daytona Beach. The late-April gathering is packed with orga- nized trail rides and scavenger hunts, all leading up to the largest Jeep vendor show in the country at the Daytona International Speedway. The mission of Jeep Beach is to raise funds for local and national charities, with more than $1.5 million donated to date. Kurt Greer and the Greer family, along with an executive board of directors, suc- cessfully run the event. They note: "As this event continues to grow, Jeep Beach's reach also grows—and that is something we can all be proud of. Jeep Beach belongs to the entire Jeep community and it takes each of us—par- ticipants, vendors, sponsors and volunteers alike—to make such an incredible impact on our communities. We are striving to make each year better than the year before." BEACH SOUNDS While not always first to mind, Jeep cus- tomization often includes mobile elec- tronics upgrades. After all, the beach and good tunes go together like CJs and lift kits. One local Daytona Beach retailer wanted to get in on the action and become part of the Jeep lifestyle. Paul Papadeas owns Soundcrafters in Daytona Beach, and tells his story of meeting the Greers and joining the Jeep revolution. "It's no secret that the mobile electronics industry demographics have changed. In my retail shop, Soundcrafters, I have found a considerable increase in sales to these mature buyers that not only can jus- tify the costs associated with our products and labor but have the means to do so," Papadeas says. "After associating with the Jeep Beach producers and climbing on the Jeep bandwagon by attending and spon- soring local events and even purchasing my own Wrangler, we have escalated sales of audio and accessories in great numbers to the Jeep audience." Soundcrafters had an 80-by-30-foot space at Jeep Beach this year, and Papadeas calls the event a great opportunity for con- sumer marketing, with an audience ready, Jeep Beach proves that mobile electronics should be part of the product mix for these off-road favorites. By Brett Solomon Alpine attended Jeep Beach with two demo vehicles showcasing the capability of the company's products, along with another Jeep provided by authorized Alpine retailer Roco 4x4. S, SWAMPS & SS 44 THE SHOP JULY 2019 Jeep teases hybrid Renegade, Compass:

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