Sign & Digital Graphics

WRAPS '19

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12 • WRAPS • 2 0 1 9 GETTING AHEAD THROUGH DESIGN a flawless wrap installation with an aw- ful wrap design is still a failed marketing exercise. And of course, the opposite is true. The best design with a poor instal- lation will fail as well. Selling design requires a commit- ment—just the same as obtaining wrap certifications. It's a lot of work and re- quires constant study. Not only from a design perspective, but the work that goes into marketing your business as well. Here are a few tips on what it takes. KEYS TO SELLING MORE DESIGN: Look the part. For some reason, many wrap companies seem to not invest in their own branding. It's nearly impossible to sell branding as part of a wrap design, if you yourself are ignoring the funda- mentals of branding. Put your ego aside if you can't design your own branding. That is sometimes the hardest thing for owners to do themselves. But choosing the expertise of a professional is not a

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