Sign & Digital Graphics

WRAPS '19

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16 • WRAPS • 2 0 1 9 GETTING AHEAD THROUGH DESIGN extensively on how to build small business brands and implement them on vehicles. Trade shows, magazines and studying the work of designers you admire is also helpful. But don't just copy their work; rather study the elements that make their designs successful and look for ways to implement it in your own work. Study why branding is important to wrap design. There's not a lot of discourse on what goes into effective wrap design, but there are some good books that talk about why a brand is central to the success of any wrap. Hard to say that without plugging my book, "Building a Big Small Business Brand"—but it does talk

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