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28 • WRAPS • 2 0 1 9 Justin Pate is a graphic installer/instructor with more than 18 years experience working both in the United States and Europe. Justin teaches workshops across the world, most notably for Avery Dennison and Mutoh in North America. In 2014, Justin launched The Wrap Institute (, a comprehensive wrap instructional resource. A s bright and colorful as the wrap industry is with the ability to transform mundane objects into commer- cial ads, custom designs and much more, there is an equally dark side. That side is the amount of waste and chemicals that go in the landfill, water and air from all facets of the wrap industry. Starting in 2017, one of the projects that we began working on at The Wrap Institute was how to come up with a free video series and an easy-to-implement, low-or-no- cost program that would show wrap shops and freelance install- ers how to make the wrap process greener. During this research phase a very interesting pattern began to appear. For each area that we focused on – design, produc- tion, sales, manufacturing and install – all the environmentally friendly tips and protocol changes resulted in lower overhead and material costs, faster production and install times plus much more. This, of course, means higher profits, so by "Go- ing Green" in terms of being more environmentally conscious, it results in more Green (greenbacks/dollars/profits) generated. This is why we call the program Green = Green. It's a win for both wrap shops, installers and Mother Nature. The following covers several of the topics covered in the TWI Green = Green program: I've been very fortunate to have been able to travel across the world the past few years teaching workshops. This means I visit a lot of great wrap shops, and one thing almost all of them have in common other than a passion for wraps is a dumpster that is overflowing out back. One of the main culprits of this is the backing paper or liners. Most liners used in the industry today aren't recyclable, so they go in the landfill. On top of this, how the backing paper is disposed of magnifies the problem. Most the time, it's bunched up and stuffed in a trash can, which takes up a lot of space. (See Images 1, 2 and 3) This is a double whammy. Since my first DVD back in 2007 and the first workshop I taught back in 2009, I always pushed a one-trash- bag-install when wrapping a car. The liners are put under the car during the install and only the vinyl goes in a trash can. At the end of the day, once the car goes out, the liners that were lying flat under the vehicle are rolled up tight and then put in the one trash can. Starting this year, I took this logic and applied it to the entire workspace and production areas. I call it the Central Lay Flat Liner Pile. All the liners from the workday are put in one central location. At the end of the day or even a week the pile is rolled It Ain't Easy, Being Green The battle to keep wrap materials out of the landfills BY J US T I N PAT E Left: This is a stack of liners from one car wrap. Center: Since they lay flat, they can be rolled up into a tight roll which saves a lot of space in the trash bin. Right: Or, the same pile, can be bunched up which fill up two trash bins – this means two trips to the dumpster and takes up a lot of space.

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