Sign & Digital Graphics

WRAPS '19

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2 0 1 9 • WRAPS • 31 and brush attachment involves zero chemicals and takes only a matter of minutes. Yes, this means purchasing a steamer, which has a cost both in terms of money and the environment. (see Im- ages 6 and 7) Yet, adding up all the chemicals avoided along with money saved in labor hours, it is truly Green = Green. mented by enough wrap shops and freelance installers, make a pleasantly significant impact. All the TWI Green = Green videos can be seen on The Wrap Institute channels on YouTube, Vimeo and the Sign and Digital Graphics website. The interesting topic now comes to wrap films. Most wrap films today, from full print digital to color change, are made from PVC. As remarkable as PVC is in terms of stretch and performance, it has a lot of negative consequences for the environment both during the manufac- turing process and when it reaches the landfill. This is one of the reasons why the manufacturers are developing PVC-free wrap film. These greener wrap films of- ten come with a lot of positives other than simply being PVC-free. They can stretch better, they have a lower post heating temperature and they often have longer warranties, particularly on the horizontals like roofs and hoods. The negatives are that they can be dif- ficult to cut (gummy) as they are polyure- thane based which is what PPF is made out of. Also, they generally have a higher price point. This price point makes a lot of customers and wraps shops balk at choos- ing them. The interesting thing is, if you "Do the Black and White" (a term I came up with for a previous WRAPS magazine article I wrote about breaking down the numbers to get the true story) choosing a slightly more expensive PVC-free film might be more profitable in the big pic- ture. Since they weather better, clients will be happier with their investment and it also means they will remove easier (in one piece rather than lots of tiny pieces). This can lead to more volume in terms of sales and faster removal times. The TWI Green = Green program has many topics and easy to implement solutions. Does it solve all the problems of the wrap industry in terms of waste and toxic chemicals? No. Yet, it hopeful- ly brings this topic more into the overall conversation within the wrap industry. In short, the goal of the TWI Green = Green program is to simply change some habits and workflow that can, if imple-

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