Sign & Digital Graphics

WRAPS '19

Issue link: https://nbm.uberflip.com/i/1125700

Contents of this Issue

Navigation

Page 48 of 104

42 • WRAPS • 2 0 1 9 W hile it's always fun to break the mold when it comes to full color graphics, it is extra special when we can leverage our abilities to brighten someone's day. Without a doubt, the best day to be brightened is for hospital patients. One example is this custom "Art Cart" wrap in- stallation, which we collaborated on with the St. Luke's Hospital network's marketing and creative team. The purpose of the Art Carts is to provide a creative outlet for pediatric patients while under care at the various St Luke's campuses throughout Eastern Pennsylvania. The fun design provides an air of fun activity in an environment where folks often need to be cheered up. This isn't the hospital's first en- deavor with a furniture wrap or architectural wrap. They've done many walls and other various surfaces to enhance the vi- sual experience for patients and staff alike. The idea is to break away from the traditional sterile decor that many hospitals are known for. St. Luke's is producing these carts in the memory of Erica Curtis, who died at age 40 after a two-year battle with cancer. As a patient at St. Luke's, Erica found comfort in managing Wrapped 'Art Carts' Lift Spirits at St. Luke's Hospital BY M A L C O L M G I E S K E , I D E N T I T Y G R O U P, L L C Malcolm Gieske is the president of IDWraps.com which specializes in fleet and retail graphics. He is a 3M UASG and PDAA Master certified installer with over 20 years' experience in sales and marketing. Above: The purpose of the Art Carts is to provide a creative outlet for pediatric patients while under care at the various St Luke's campuses throughout Eastern Pennsylvania. Top Right: St. Luke's is producing these carts in the memory of Erica Curtis, who died at age 40 after a two-year battle with cancer. Bottom Right: The laminated pressboard construction of the carts allows for good adhesion and removal with- out damage to the surfaces.

Articles in this issue

Links on this page

view archives of Sign & Digital Graphics - WRAPS '19