Sign & Digital Graphics

WRAPS '19

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While they're most often seen on emergen- cy vehicles, reflective wrap media can also be profitably integrated into advertising signage or even some spectacularly cre- ative full-vehicle wraps. But be sure to get some coaching, as these thick and super- sticky films can be a challenge to install. A ny time you pass an emergency vehicle at night – and hopefully do not have one sitting behind you, its lights blazing – you're in- stantly dazzled by the incredibly bright and high-visibility images offered by reflective tape on its emblems and along its chassis. Those reflective materials are just part of the overall wrap job arsenal, and becoming an expert in their use and their uniquely specific installa- tion process can open up a whole new line of opportunities. And that's not just local law enforcement or EMS, but a litany of other need-to-be-seen applications, including advertising and some very high-visibility show car wrap jobs. Tammy Bui, product manager for Arlon Graphics, LLC, says reflective films come in two basic variations, glass bead and prismatic films. Both are unique from the more typical family of cast or calendared vinyl films be- cause of the special components included to help them produce light. "Glass bead reflective films typically include a layer of densely scattered, spherical glass beads and a layer of metallized aluminum underneath," she says. "Prismatic films, on the other hand, can get very intricate with the way 52 • WRAPS • 2 0 1 9 Shiny Side Up Adding reflective material to your wrap designs BY A N DY S TO N E HO US E Andy Stonehouse is a freelance writer based in Greeley, Colorado.

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