Sign & Digital Graphics


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their metalized microstructures are set up to reflect back the most optimal amount of light." As a result, Bui says glass bead films are more suitable for advertising wraps, decals and general signage, because they re- flect back less intense light. Prismatic films have a much higher light intensity and are more often used in safety functions, such as roadway signage or as safety markings on emergency vehicles. Joshua Barnard, product manager for Avery Dennison Graph- ics Solutions, says the main value of expertise with reflective ma- terials is to give a sign shop a bit of an edge over the competition, given the unique applications possible. "Not only can this help shops stand out from the rest, but it is also a great way to quickly increase revenue by upselling," he says. "Shops should focus on explaining the benefits of reflective materials, such as improving the safety of the fleet's drivers and reducing collisions." Nate Place, senior technologist with 3M Commercial Solu- tions technical services, says that reflective films are typically three 2 0 1 9 • WRAPS • 53 Knowing how to incorporate reflective media into your wraps can add a nice punch to any design. (Image courtesy of PG Nola)

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