July '19

For the Business of Apparel Decorating

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8 P R I N T W E A R J U L Y 2 0 1 9 BUSINESS WATCH Stay up to date with what's happening in the world of apparel decorating and news relevant to your business. Charles River Kicks Off Clothing for a Cause SHARON, Mass.—Charles River Apparel kicks off Clothing for a Cause. The program aligns three of the company's styles to causes that Charles River supports and donates 10 percent of annual sales. The campaign features the following ap- parel and cause team-ups: The company supports First Descents with its 5809 Women's Chatham Anorak Solid jacket. First Descents offers outdoor adventures for young adults impacted by cancer. Participants experience free outdoor adventure programs that empower them to climb, paddle, and surf beyond their diag- nosis, reclaim their lives, and connect with others doing the same. With the 8921 Youth Perform- er Jackets & 7921 Children's Performer Jackets, Charles River says it will support Camp for All Kids. The organization aims to shape lifelong attitudes and behaviors with school-age children. Camp for All Kids partners with schools that help select kids who have "already succeeded at school and will thrive at camp," according to the company. Additionally, Charles River says it plans to lend support to The Pets & People Foundation with its 1099 Doggie Rain Jacket. Pets & People offers pet-assisted therapy visits to those in need. Their programs include assisted living and special needs facilities as well as hospitals, halfway houses and children's programs. 8 P R I N T W E A R J U L Y 2 0 1 9 Freeset Earns A-Plus Rating in 2019 Ethical Fashion Report CINCINNATI—Freeset earns an A-plus rating in the 2019 Ethical Fashion Report. Out of 130 organizations and 430 clothing brands surveyed by Baptist World Aid, the company is only one of seven that earned the high mark. Now in its sixth consecutive year, the 2019 Ethical Fashion Report grades 130 companies from A+ to F, based on the strength of their systems to combat issues like forced labor, child labor, and exploitation in supply chains. The annual report is released in tandem with the Ethical Fashion Guide which helps point consumers toward companies who produce ethically-sound apparel and maintain transparent supply chains. "We are honored to have our practices recognized by an organization who keeps an eye on our industry and makes sure workers are being treated fairly and that we are reducing our environmental impact as well," says Nancy Knapp, Freeset global marketing and sales vice president. "We've always made sure our customers know that we offer fair and dignified employment to the makers of our goods and we applaud the Baptist World Aid for bringing attention to this important issue." Freeset's employees in India produce decorated T-shirts, bags, and accessories for use by organizations and businesses. The company says it believes "that every person should have the freedom to work in a safe environment, get paid fair wages and have a job that they're proud of." Freeset operates its production facilities in under-served communities in India to "offer employment to people who've been marginalized by soci- ety." The company's products are used at events like conferences, sales meetings, and employee activities and recognition, and the company also maintains an online retail line. Gildan Announces Multi-Year Partnership with Live Nation MONTREAL—Gildan announces the beginning of a multi- year partnership with Live Nation. The company's American Apparel brand is the official decorated apparel partner across 16 Live Nation music venues and six music festivals including, BottleRock, Bonnaroo, Rolling Loud, HARD Sum- mer, Mala Luna, and EDC Orlando. Under the agreement, the company also receives promotional and marketing rights related to these venues and events into the broader consumer channel across North America. "We are excited to partner with Live Nation, the leader in the live music industry," Jeffrey Cooper, VP of marketing at Gildan Activewear SRL, says. "Music is a passion point for our consumers, and the live music experience provides us a unique and tremendous opportunity to connect with fans right across the U.S." With an official launch on Memorial Day weekend at the BottleRock Music Festival in Napa, California, American Ap- parel leverages the power of live music to activate their brand through VIP experiences, consumer-facing promotions, on- site activations, and integrated social media campaigns. Shavonne Dargan, SVP, Live Nation Media & Sponsorship, says, "Live music events have always been cultural destina- tions for people across generations. As a trusted supplier to our merchandising teams, we are thrilled that Gildan has chosen to partner with Live Nation and leverage our scale to introduce the American Apparel brand to our fans during powerful live moments."

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