July '19

For the Business of Apparel Decorating

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2 0 1 9 J U L Y P R I N T W E A R 1 5 lieve what someone else says about a com- pany more than the puffy, self-serving sales literature that the marketing staff authors. If you have to draft the testimonial letter for an appreciative customer, so be it. Your good customers won't mind if you help them with that chore, provided they have an opportunity to edit and approve the final text. Besides, that way you are assured the testimonial letter is written in the most ef- fective format. SOME SUGGESTIONS I THINK YOU WILL APPRECIATE If you do not yet have a program that shows employees your appreciation de- velop one. It doesn't have to be expensive or elaborate. The time-honored traditions of employee of the month or holiday bonuses certainly work, but their impact has become passé over the years. At the very least, a hand- written thank you card can make as meaningful an impact. However, rewarding hard workers with paid time off, dinner, golf at your country club, or the company's season sports tickets will certainly be long remembered. I even heard a business owner who made his Florida condominium available to his top employees for one week at a time of their choice. I thought that was a very generous benefit of working there that could not be easily matched by competing employers. Make your expression of appreciation special. Who knows, in return, you may be the most appreciated boss your people have ever worked for. Good luck. PW Vince DiCecco is a dynamic and sought-after seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated and promotional apparel industries. With over 20 years of experience in sales, marketing, and training, he is presently an independent consultant to various apparel decorating businesses looking to improve profitability and sharpen their competitive edge. Visit his new website at, and send email to Why Shop Condé Systems? • DYE-SUB TRANSFER SYSTEMS • DYE-SUB INK, PAPER & SUPPLIES • HEAT TRANSFER SYSTEMS • LASER & INK JET TRANSFER PAPERS • HEAT PRESSES • BLANK IMPRINTABLE PRODUCTS • PRODUCTION SOFTWARE • EDUCATIONAL VIDEOS • LEGENDARY TECHNICAL SUPPORT 800-826-6332 Find out how producing photo quality gifts & awards can help your business be more profitable... call Condé today!

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