July '19

For the Business of Apparel Decorating

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1 6 P R I N T W E A R J U L Y 2 0 1 9 From Software to Substrate Lo n W i n t e r s 1 6 P R I N T W E A R J U L Y 2 0 1 9 SCREEN PRINTING PsychadElephant THE SPECIAL EFFECTS MAKING OF A LEGEND F or decades now you have found us demonstrating print technology at trade shows, in industry publications, and at workshops and seminars worldwide. Through this experience and opportunities, it is safe to say we have established quite a network. Several years ago, we were asked to develop and print a promotional piece for Fruit of the Loom/JERZEES. They would bring in a crew to film, photo, and otherwise document the process for online, print, and other advertisement opportunities to highlight the printabil- ity of the fabric. That piece was a shameless self-promotion of Graphic Elephants. It was a cartoon image of an elephant with sunglasses in a blue suit seated in a sunset setting. He has affectionately become known as Elton. From that project we have been able to reprint several runs for giveaways and fundraisers at trade shows and events. We have been blessed enough to raise several thousand dollars over the years for Breast Cancer Awareness and Colorado Children's Hospital. A very nice run. That was then, this is now. For 2019, it was time for something new. Since Elton had such a solid life, our initial approach was a version 2.0. Through some painful illustration and colorization, we decided to move for- ward with it after attending a conference in California. Before returning home, we were fortunate enough to stay a couple ex- tra days and visit the San Diego Zoo. We had to find the elephants, right? They had just recently invested like a gazillion dollars into the elephant habitat and it was amaz- ing. On our way out, the gift store became a treasure trove of reference. It's been about 100 years since we bought retail T-shirts, but we bought several. For reference. So, now we had new direction and moti- vation. We wanted a tribal, textural, charg- Left: Special effect inks gave a dynamic, textural finish. (All images courtesy the author) Right: For our latest incarnation of Elton, we laid a clear gel over the top of the inks in smaller areas for a bumpy tactile feel, and added red foil highlights.

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