Printwear

July '19

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1132105

Contents of this Issue

Navigation

Page 28 of 68

2 6 P R I N T W E A R J U L Y 2 0 1 9 2 6 P R I N T W E A R J U L Y 2 0 1 9 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h Taking it to the Web HEAT PRINTING FOR WEBSTORE FULFILLMENT happen. This is the process of grouping like items and designs for manufacturing and building everything together. Batch production has some major benefits, in- cluding to help reduce the cost of manu- facturing through decoration savings and efficiency. The longstanding store is often a made-to-order store. This means that an apparel decorator would need to be ready to print daily orders, sometimes in quanti- ties as little as one. When it comes to the success of client- specific webstores, many decorators find C lient specific webstores are driving growth for a lot of apparel decorating businesses. The concept allows an apparel decorator to tailor an experience specifically for their client and enable fans or supporters to make purchases. The benefit to the organization or brand can be many. For instance, a coach can allow his/her players to shop for gear and get it shipped directly to them without having to handle the paperwork and money. A league can band together around a community cause and sell apparel to fans for a benefit. A business can launch a store for their employees to buy apparel. Or an individual can launch a campaign to raise money. There are many opportunities for an apparel decorator to grow sales with current customers as well as expand to new verticals with webstores. While many decorators have caught on to the opportunity, the back-end fulfillment of orders can be challenging. There are typically two types of stores for any customer here. They are the flash store that has a defined open date and close date as well as a longstanding store that stays up until it is discontinued. In the case of a flash store, batch production can Including personalization on designs created for heat transfer vinyl is an easy way to make your store standout and collect more sales. (All images courtesy Stahls') Including personalization on designs created for heat transfer vinyl is an easy way to make your store standout and collect more sales. (All images courtesy Stahls')

Articles in this issue

view archives of Printwear - July '19