Printwear

July '19

For the Business of Apparel Decorating

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2 8 P R I N T W E A R J U L Y 2 0 1 9 HEAT PRESS Pressing Matters that production is the ma- jor challenge. However, heat printing can be a viable tech- nology for fulfillment of either store type. In the case of made- to-order production, an apparel decorator would typically create looks that can be fulfilled with a vinyl cutter. Designing artwork that can be cut or printed and cut on-demand is the key to suc- cess. Focus on basic designs where cutting is an option and stand out with full-color logos for print/cut or special effects such as glitter, re- flective, and more. Another interesting option for a made-to-order store is the stock- ing of screen-printed transfers. Decorators that choose to use screen-printed transfers for fulfill- ment gain some major advantages in that they can group several items onto a single transfer sheet. This concept of gang 2 8 P R I N T W E A R J U L Y 2 0 1 9 Right: This is a screen-print- ed transfer page sam- ple, a meth- od which can make the most of the sheet for cost savings. Below: Designing artwork that can be cut or printed and cut on- demand is the key to success.

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