July '19

For the Business of Apparel Decorating

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2 0 1 9 J U L Y P R I N T W E A R 3 5 a lot of work goes into a decorated apparel order (like) finding the correct items and purchasing, creating the appropriate art files, coordinating the arrival of goods with production, etc.," he explains. The prima- ry difference in this instance is that while a corporate decoration job might require some more in-depth research and discovery time, the profit yields are often higher, and things like artwork don't generally change as much since a company will usually have an established branding scheme when it comes to logo, font, and in many cases, specific color combinations. Where shops should be prepared for a big difference is in the acquisition method, says Moxley. "Corporate clients will be harder to reach, and it may take persistence to land one," he adds. "Instead of waiting for them to come to you, you must go to them. If your first efforts to land the sale are denied or ignored, give it some time and reach back out." Typically, corporate budgets will be based around profit and loss quarterly numbers, so dialing in the right window of when to pitch your ser- vices may take some trial and error, parties When working with corporate clients, shops can expect to work on jobs like employee recognition, client gifts, corporate events, and products to mark important holidays or milestones. Above: Combining outer- wear with traditional corporate attire has become a popular trend in recent years. (Image courtesy Edwards Garment) Left: Company culture and the industry sector will help de- termine the best garments and decoration method for corpo- rate apparel clients. (Image courtesy Edwards Garment)

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