July '19

For the Business of Apparel Decorating

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contend. "You might catch them at the right time when they are discussing ordering some brand- ed apparel, and you may earn the chance to provide a quote," con- tends Moxley. For pricing these orders, Lloyd notes that it will often hinge on the decoration method and quantity of pieces. "Con- sistency in pricing is key because clients large and small want to know that they are receiving a fair price for the services provided," she states. Shops should also consider price discounts when it comes to corporate orders since they'll almost always be a higher-quantity yield. Having differ- ent brackets of price discounts can also help incentivize corporate clients to order slightly more so they'll opt in for the dis- count. For example, if a shop gives clients a price break on an order that is 2,000 pieces or more, a corporate client ordering 1,500 pieces might be inclined to upgrade their order to the next bracket. CORPORATE APPAREL 3 6 P R I N T W E A R J U L Y 2 0 1 9 Staff uniforms range anywhere from a casual, sporty look to traditional polos. (Image courtesy Cutter & Buck) Right: While traditional hues are always good to keep in mind, brighter col- ors are also a great choice for corporate ap- parel. (Image courtesy Century Place Apparel) Far right: Heathered fab- rics can also help a corporate en- tity stand out with their decorated apparel. (Image courtesy Century Place Apparel)

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